Six Steps to Create a Member Engagement Plan

A guide to start your member engagement strategy

Member engagement takes more than a member portal or mobile app. Many health plans and TPAs struggle to get their members to create accounts and actually use these digital tools.

The tools aren’t the problem. The strategy (or lack of one) is. Thankfully, there are proven tactics payers can use to increase member engagement. In this guide, you’ll see the strategic approach we use to encourage our customers to increase both member portal adoption and utilization.

How to Make a Member Engagement Plan provides an overview of the ways you can promote your digital solutions and includes a checklist to help you develop your own member engagement plan.

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